A Chat About Social Media Marketing

I recently helped out with a college project – the aim was to look into Social Media marketing, particularly it’s use by one company based in Inverness. I had my best shot at answering the questions, and thought they might well be useful to others. Have a look below – I hope it’s helpful! Can you briefly describe what it is you do in relation to social media marketing? I use social media marketing (SMM) to promote my own...

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Grow Your Email List: The Best Ways to Create Easy, Effective Opt In Forms

Over the past month I’ve been doing a lot of work on Opt-In forms, trying to capitalise on my growing traffic. Since it was requested in the forum, I thought I’d share it in a blog post. I’d love to hear what works for you with regards getting people to sign up to your mailing list – leave a comment below. But to the project, what was I looking to do? My Aims In the past I’ve always had an optin form or two dotted...

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What is Design? Is it a Problem Solving Process, Needing Clear Definitions at the Start?

I was recently asked to debate the following statement: Design is a problem solving activity that requires a precise definition of the problem at the start. While I know most will agree wholeheartedly with the above, and think it doesn’t need debating, I thought it was worth sharing. Partly because I think a lot of people struggle to define design, and partly because I had fun thinking about it! I’ve recorded the debate here so you...

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Getting Your eCommerce Category Structure & Category Pages Right

One of my regular Digital Marketing clients is going through a bit of a site rebuild at the moment. A big task in this is carrying out a full review of their ecommerce category structure. They run an eCommerce site selling very high quality, quite niche merchandise, and in the past they’ve had a very diverse range of products. Recently, though, they’ve started to concentrate on just the high selling products, getting rid of the...

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Time Tracking Tools for Both Online and Offline Work

I’m often asked digital world questions by clients, friends or colleagues, and sometimes I think they’re worth sharing with the wider world. This is another in the series of Digital Q&A. If you have a question, send it in! Q. You mentioned a while back that you use an online tracking system to record your hours – is it free? I’m guessing you’ll have found a good one, can you recommend it? Can it simply be log on/log off...

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