I was recently asked the following question, and I thought it was worth sharing: Someone had told me that they had bought various domains for their business which did nothing more than redirect to their website, so if a popular search term was ‘blue widgets’ then bluewidgets.com could be a good site to get hold of. I wondered if 1) you think this sort of thing is any good and 2) if worth a little investigation what are popular searches...

We re-developed the Pampeano website in 2011, realising owner Jennifer Ferrarrese’s aim of selling quality Argentinian leather products to the British market. Following the site launch, however, our work with Pampeano wasn’t done. Jennifer called us back to run the digital marketing campaign for the website, with the aim of growing sales from organic search traffic. We work with Pampeano to implement a range of internet marketing...

Facebook. LinkedIn. Twitter. FourSquare. Pintrest. And On. And On. And On. It’s a pretty isolated person who has managed to avoid the rise of social media in the past decade. Social networks have come and gone (Bebo who…?) but the concept is certainly not going away, and clear winners are emerging. Every business can benefit from social networking, no matter what they do. Social networking is about engaging with customers, and customer...