A Chat About Social Media Marketing

I recently helped out with a college project – the aim was to look into Social Media marketing, particularly it’s use by one company based in Inverness. I had my best shot at answering the questions, and thought they might well be useful to others. Have a look below – I hope it’s helpful! Can you briefly describe what it is you do in relation to social media marketing? I use social media marketing (SMM) to promote my own...

Read More

Grow Your Email List: The Best Ways to Create Easy, Effective Opt In Forms

Over the past month I’ve been doing a lot of work on Opt-In forms, trying to capitalise on my growing traffic. Since it was requested in the forum, I thought I’d share it in a blog post. I’d love to hear what works for you with regards getting people to sign up to your mailing list – leave a comment below. But to the project, what was I looking to do? My Aims In the past I’ve always had an optin form or two dotted...

Read More

Getting Your eCommerce Category Structure & Category Pages Right

One of my regular Digital Marketing clients is going through a bit of a site rebuild at the moment. A big task in this is carrying out a full review of their ecommerce category structure. They run an eCommerce site selling very high quality, quite niche merchandise, and in the past they’ve had a very diverse range of products.┬áRecently, though, they’ve started to concentrate on just the high selling products, getting rid of the...

Read More

Choosing the Best eCommerce Platform For Your Business

It’s a question that seems be coming up more and more: “What’s the Best eCommerce Platform for Me?” It seems to me that we’ve reached a point where small businesses all over the UK are realising that if they don’t get online, they’re about to be left behind. They might survive on the high street for a while yet, but their competition is starting to sell online, and that slice of the pie is being munched...

Read More

Chiasma Events: What Are They & How Do They Kick-Start Innovation?

Since I started working on my PhD late last year, a lot of the research has tied in really well with my web design and online business development activity. One of the most interesting cross-overs is between the Chiasma events we’re developing and the consultancy work that I’ve long done around developing the online aspect of small businesses. First things’s first though, I can almost hear you from here: What on earth is a...

Read More

Opencart Development: Adopt an Adaptable Ecommerce Platform

A huge amount of small businesses are continuing to discover how valuable it is to get into the ecommerce game. With the number of online shoppers continuing to grow at a rapid rate, if you don’t offer your products and services online, then you’re missing out on sales! There are a large range of shopping cart systems out there, and while some have their limitations, there are a number of great options to choose from. Let’s...

Read More