We re-developed the Pampeano website in 2011, realising owner Jennifer Ferrarrese’s aim of selling quality Argentinian leather products to the British market.

Following the site launch, however, our work with Pampeano wasn’t done. Jennifer called us back to run the digital marketing campaign for the website, with the aim of growing sales from organic search traffic.

Screenshot of Pampeano ecommerce website

Pampeano embarked on an ambitious digital marketing campaign, which has produced great results so far.

We work with Pampeano to implement a range of internet marketing and search engine optimisation techniques to increase the online visibility of the website. Pampeano currently enjoys very good rankings on a number of it’s core search phrases thanks primarily to great writing, great content and a highly effective digital marketing strategy.

Our off-site marketing approach is primarily to get the Pampeano name out there, creating great content and networking with others in the same industry, building great partnerships as we went. The site also benefited from a great deal of on-site optimisation, cutting down on duplicate content, improving category and item descriptions and making sure that the site was very easy to navigate, both for the user and the search engines.

Another key point in the Pampeano story is our extensive use of analytics and search data analysis. Pampeano already had a steady stream of traffic, and this data was invaluable for picking out products and categories to optimise. Add to that an extensive analysis of search trends in the sector and we were able to concentrate on keywords and products that Pampeano could really make their own in the search results.

If you’re interested in working with Wild Trails Media on your digital marketing campaign, get in touch today.



Colin Gray is a web designer, internet marketer, small business development advisor, elearning lecturer and current PhD student. Find out more about Colin Gray, or contact him on Google+