Facebook. LinkedIn. Twitter. FourSquare. Pintrest. And On. And On. And On. It’s a pretty isolated person who has managed to avoid the rise of social media in the past decade. Social networks have come and gone (Bebo who…?) but the concept is certainly not going away, and clear winners are emerging. Every business can benefit from social networking, no matter what they do. Social networking is about engaging with customers, and customer...

Podcasting is one of the fastest growing methods of getting a brand’s message into the public domain. Podcasting allows anyone, anywhere to reach a worldwide audience, and is a great way to get the personality and values of your brand out there. The equivalent of a recorded radio show, Podcasting is simply the process of recording speech, adding a few sound effects, and offering that show for subscription to anyone with a digital music player....

It’s a rare business that couldn’t benefit from starting it’s own blog. Blogging brings huge benefits, not least of which is massively increased customer engagement. Your blog shows the personal side of your business, offering a back stage pass to your customers, and allowing them to connect with you on a deeper level. Of course, this leads to increased repeat custom and the chance of creating customer brand advocates, who’ll then...

It’s often been said, “Build it and they will come”. Well, on the internet today, nothing could be more wrong. You can create the best designed, most user friendly, cutting edge website in existence, but if no one can find it, it’s a complete waste of time. One of the biggest sources of visitors for any business online is through search engines. Google is the big player, and a top 10 spot in the Google search rankings can make or break a...