Podcasting is one of the fastest growing methods of getting a brand’s message into the public domain. Podcasting allows anyone, anywhere to reach a worldwide audience, and is a great way to get the personality and values of your brand out there. The equivalent of a recorded radio show, Podcasting is simply the process of recording speech, adding a few sound effects, and offering that show for subscription to anyone with a digital music player....

It’s a rare business that couldn’t benefit from starting it’s own blog. Blogging brings huge benefits, not least of which is massively increased customer engagement. Your blog shows the personal side of your business, offering a back stage pass to your customers, and allowing them to connect with you on a deeper level. Of course, this leads to increased repeat custom and the chance of creating customer brand advocates, who’ll then...

It’s often been said, “Build it and they will come”. Well, on the internet today, nothing could be more wrong. You can create the best designed, most user friendly, cutting edge website in existence, but if no one can find it, it’s a complete waste of time. One of the biggest sources of visitors for any business online is through search engines. Google is the big player, and a top 10 spot in the Google search rankings can make or break a...

When The Awards Network came to Wild Trails Media and tasked us to create their new youth resource, it was a chance for us to create something fun and exciting for use by both teenagers and their mentors in the community. They were looking for a few different services: 1. Graphic Design and Video Production 2. Flash Development and Programming 3. Custom PHP/MySQL Development The site was designed to promote Amazing Things, a publication by the...

Mountain Bikes Apart is a community site for mountain biking, centred mainly on Scottish mountain biking trails and stories from trips around the country. The site recently required a facelift, having remained the same for around 3 years. The main requirements were a magazine style format, allowing the easy viewing of a large number of articles from across the site, and they had to be presented in a simple but attractive format. 1. Content...